Figure 1 below illustrates the essence of apple value chain analysis. Dec 20, 2015 the company is going to use this opportunity with the introduction of ipad, iphone, and apple watch and they also use social media as the demand of the digital devices is also increasing. Apple inc report contains a full analysis of apple business strategy. Apple company ppt free download as powerpoint presentation. The consumer electronics and information technology industry has its roots in the initial popularity and spread of basic household items starting in the early 20th. The apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses.
Apple swot analysis indepth swot analysis of apple. The company sells and delivers digital content and applications through the itunes store, app store, ibooks store, and mac. Not every company analysis is going to tell you exactly how to assess your own company. On january 9, 2007, the company dropped computer from its corporate name to reflect that apple, once best known for its computer products, now offers a broader array of consumer electronics products. A trend analysis was performed using data for the last five years, and presented in excel charts and tables. But that apart another factor that helps apple is no. An insightful analysis report on apple, inc analysis conducted by. The swot analysis framework considers this exclusivity strategy as a factor that limits market reach. Arocha march 2017 company culture exists within every organization and makes up the. The company has made a strong return in the recent years. In those days it was an effective strategy that produced results. Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. Supply chain analysis apples products and components are manufactured by a number of suppliers. Apple is producing innovative, quality and easy to use products.
Managements discussion and analysis of financial condition and results of operations 22. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Managements discussion and analysis of financial condition and results. Apple value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. The swot analysis of apple presents the analysis of this innovative company and how it is the leading the market in technology. Aapl stock, price quote and chart, trading and investing tools.
For example, the company carefully selects the authorized sellers of its products. Inbound logistics primary activity refers to receiving and storing activities of raw materials for their. In relation, apples vision statement must direct business efforts toward a future of leadership in the global market. A liquidity ratio calculated as current assets divided by current liabilities. The company assumes no obligation to revise or update any forwardlooking statements for any reason, except as required by law. External factors are those that are beyond the control of company. And while thats still the primary metric for the companys success, it is no longer the only metric. It will discuss the key apple strengths, weaknesses, opportunities and threats that affect the company in 2018, which might help you. This article provides a concise analysis and discussion of several critical strategies employed by the cupertinobased company. Pestel analysis external environment political analysis apple inc. It was michael e porter of the harvard business school who introduced the concept of value chain. An insightful analysis report on apple,inc analysis conducted by. As for earnings, the firm has a current earnings per share of 12. This weakness exists despite exclusivitys advantages, such as.
Apple will host the 2020 annual meeting of shareholders at the steve jobs theater in cupertino on february 26, 2020. Aapl is one of the worlds most visible and recognizable consumer electronics brands. The company must ensure that its mission statement defines the strategies to keep the business competitive. Every quarter, the analyst michael walkley takes a look at the state of the profits of smartphone companies. Apple proved that it is no longer just an iphone company. Nov 22, 2017 nonetheless, understanding the success of iconic products such as the ipod and the iphone requires an appreciation of the overall business strategy of apple. As the old saying goes, a strong foundation always makes a strong building. Smart business managers make sure to have an analysis template for every sphere and activity of the company, from market analysis, project analysis, root cause analysis, and everything. Thus, apple inc produced iphone 5c to move downmarket. But that apart another factor that helps apple is no doubt the internal business environment. It will discuss the key apple strengths, weaknesses, opportunities and threats that affect the company in 2018. Apple has a history that spans over 30 years, and during that time the company has experienced its ups and downs in financial performance. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry.
Jan 14, 2018 the apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. On january 9, 2007, the company dropped computer from its corporate name to. It was after 2007 when apple finally achieved widespread success with the launch of the iphone, the ipod touch and the ipad. A vertical analysis was performed, which also involved an industry comparison. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, apple again started climbing the charts to restore its position. These logos are probably the reason for other theories about the meaning behind the name.
Apr 23, 2019 apple inc report contains a full version of apple pestel analysis. The difference in emphasis r eflects the different fundamentals of these types of investments. Apple inc report contains a full version of apple pestel analysis. In this swot analysis tutorial, we will conduct apple swot analysis. The company, first incorporated january 3, 1977, was known as apple computer, inc. It covers all the strategic issues facing the industry and. Computer hardware, computer software, consumer electronics, industries served digital. Also major sales contribution for apple is from outside us apple 10k. Apple has long been an investor favorite because of its strong. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. Scribd is the worlds largest social reading and publishing site. The top 11 apple competitors competitor analysis of apple. A trend analysis was performed using data for the last five years, and.
The companys worldwide market share, which was between 7%. Apple has a history that spans over 30 years, and during that time the company has experienced its ups and downs in financial. Each of the terms the company and apple as used herein refers collectively to apple inc. May 21, 2018 this video will analyze apple company using a swot analysis. The financial analysis of apple inc is based on evaluating company and industry data from various sources. Apple swot analysis 5 key strengths in 2020 sm insight. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech. If you want to find out more about the swot of apple, youre in the. The report illustrates the application of the major analytical strategic frameworks in business studies. Apples key internal strengths and weaknesses were examined in the context of its industry. The company has been providing robust technology products and exceptional software services. It has millions of loyal customers with steady increment top technology apple was the first to. And at the same time, the threats against apple are rising because it is obviously in the target radar of a lot of companies. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple.
Pestel analysis a pestel analysis is based on the macro environment of an industry and analy. Industry analysis business policy and strategy ijser. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Later the company settled on the bite out of an apple design for apples logo a far simpler logo design.
It was the first successful personal computer company and the popularizer of the. Defined, discussed, and analyzed for 5 years was written by, paul borosky, mba. This indicates that the firm is slightly less risky as compared to the overall market. Apple incorporated, aapl investment summary business. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple. The company has been providing robust technology products and exceptional. Oct 19, 2015 the apple pestle analysis reveals the challenges that the tech company needs to take up to thrive and propel its revenue growth for decades to come. The apple watch enters the company into the wearables market, which is expected to increase at a 28.
A critical analysis of apple was done on its corporate governance, corporate social responsibility. Apple has been known for very high level of secrecy and pressure since its initial days. Based on this aspect of the swot analysis of apple inc. The companys worldwide market share, which was between 7% and 9% had now dropped to 4% and sales were decreasing. Swot analysis apple or the company is engaged in design. A good example of apple to explore their strengths, opportunities, weaknesses and threats is to develop a swot analysis for the company. Apples mature products will continue to grow into the future but the new products and services such as the apple watch and apple music will drive the incremental revenue growth for the.
The top brand of the world, apple has many more strengths then weaknesses. Moreover, the report contains analyses of apple leadership. It was the first successful personal computer company and the popularizer of the graphical user interface. A comprehensive financial valuation report on apple inc. The apple story is more diversified than the company gets credit for, and tuesday nights. This video will analyze apple company using a swot analysis. Datamonitor is a leading business information company specializing in industry analysis. Later the company settled on the bite out of an apple design for apple s logo a far simpler logo design. Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including ipod, ipad and mac. The lower price and similar functions are good ways to increase the consumption in those kinds of markets. Apple stock gains after earnings show companys resiliency amid pandemic. Financial statements and financial ratios analyzed.
Now the company has great opportunity to show its social and sociocultural dimension for the environment of this business. Strength analysis showed that apple is endorsed by a large brand. May 02, 2018 and while thats still the primary metric for the company s success, it is no longer the only metric. In the following analysis we will be discussing apple inc. Full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. We appreciate shareholders interest in attending the meeting, but. The companys portfolio of offerings comprises macintosh mac computing systems, ipods. In september 2019, the company introduced apple watch series. Apples mature products will continue to grow into the future but the new products and services such as the apple watch and apple music will drive the incremental revenue growth for the entire company going forward. While we believe apple is a good company, with solid human capital and financial metrics, we do not believe the. Apple is headquartered in cupertino, california and was founded by steve jobs. Unlike a completed example of a sales analysis template, a company analysis is going to be a highly specific and individualized document. Its unique vertical system will be critical to drive future business opportunities for them.
The apple story is more diversified than the company gets credit for, and. In this report, i used apple s 2018 10k, apple s 2017 10k annual report, apple s 2016 10k. Research on apple incs current developing conditions. The company must ensure that its mission statement defines the strategies to keep the. Environmental responsibility report 2017 progress report, covering fy2016 3. A critical analysis of apple was done on its corporate governance, corporate social. Environmental responsibility report 2017 progress report, covering fy2016 3 environmental responsibility at apple to ask less of the planet, were asking more of ourselves. May 08, 2015 competitors analysis apple is taking 93% of the profits in the smartphone industry now apple is basically the only company making money from smartphones anymore. Apple swot 2020 swot analysis of apple business strategy hub. The value of a companys equity generally increases as the companys earnings and cash flow increase, whereas the value of a companys debt has an upper limit. These logos are probably the reason for other theories about the meaning behind the.
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